For this assignment I took a slightly different route by choosing the South African hip-hop artist: Die Antwoord (Afrikaans for The Answer). The group, consisting of the married couple: Yolandi Visser and Ninja make music that goes against just about every social norm. By doing so they are bring to light topics that have sent record labels running in the opposite direction. As a result, the group began releasing free music videos on YouTube. With their flagship video 'I Fink U Freeky' currently at more than 44 million views, they were able to sign a record deal that allowed them to make whatever music they wanted. Their roll in society is to bring an uncensored, untamed version of their life and culture to the world. The world that they come from is not normal, so why should their music be normal?
Below I have included 2 videos. The first video is the Die Antwoord music video: 'I FINK U FREEKY' The second video is a short film about some of the living conditions in post apartheid South Africa. Both videos could be considered explicit, viewer discretion advised.
'I FINK U FREEKY':